30 years of career
We are a company with 30 years of experience, our headquarters is located in Asuncion, Paraguay.
With companies that are part of Holding Sport Group, we have a presence and distribution in South america, The Caribbean and Central america.
Sport Group proudly organized the MIA – ASICS Asunción, a race that brought thousands of runners together in an unforgettable celebration of endurance, passion, and community.
More than a competition, it was a reflection of our mission: to inspire, unite, and strengthen the culture of sport in Paraguay.
Sport Group proudly announces the opening of two new brand stores in strategic locations across Uruguay — Pandora Punta Shopping and Pandora Tres Cruces.
These openings reflect our continued commitment to expanding our premium retail presence and delivering world-class brand experiences in key regional markets.
Sport Group is present in Paraguay’s new “Distrito Perseverancia” with the opening of our latest stores.
This landmark development stands as one of the most significant urban projects in the country, setting a new standard for innovation, commerce, and modern city living. Our participation in this district reflects a clear commitment to growth and to being part of Paraguay’s most forward-looking spaces.
The third Henley store in Paraguay, now welcoming a new city: San Lorenzo.
This expansion marks another step in Henley’s continued growth, bringing its curated selection of premium footwear and lifestyle brands closer to a dynamic and fast-growing community.
With San Lorenzo, Sport Group through Henley continues to strengthen its presence in Paraguay, expanding not just geographically, but as a brand that connects with those who value authenticity and contemporary style.
Held every January in Punta del Este, the San Fernando Race gathers thousands of athletes from across Latin America, becoming a benchmark event that officially opens the competitive running calendar in Uruguay.
For Sport Group and Hoka, being present at San Fernando goes beyond visibility. It represents our commitment to supporting high-impact sporting platforms that connect our brands directly with a performance-driven and highly engaged running community.
