30 years of career
We are a company with 30 years of experience, our headquarters is located in Asuncion, Paraguay.
With companies that are part of Holding Sport Group, we have a presence and distribution in SOUTH AMERICA, THE CARIBBEAN and CENTRAL AMERICA.
The expansion of TL Sports, with the opening of its first store in Spain, represents a strategic step that strengthens our international presence and reaffirms our vision for growth.
We are sharing the article from 5Días, which highlights this important achievement and the beginning of a new chapter for the brand in the European market.
We continue to focus on innovation, development, and the expansion of our business units, bringing the talent and experience built in the region to new markets. 🌍
www.5dias.com.py/article/tl-sports–outdoors-cruza-el-atlntico-y-abre-su-primera-tienda-en-europa
As part of a high-impact commercial campaign that achieved historic sales and distribution milestones, Sport Group brought its leading wholesale partners to the 2026 FIFA World Cup.
For our holding company, this trip represents more than a commercial reward—it is a cornerstone of our trade strategy. By connecting top-tier commercial performance with world-class experiences, Sport Group strengthens its B2B ecosystem, fosters deeply loyal retail relationships, and continues to set new benchmarks in the regional sports market.
Dominating consumer preference in sports retail requires continuous evolution and deep community engagement.
For the second time, TL Sports & Outdoors—Sport Group’s flagship multi-brand banner—has been recognized as Paraguay’s Top of Mind in its category for 2026.
For Sport Group, this award is more than a trophy; it is a testament to our customer-first approach and our solid operational foundations.
Behind this achievement is a highly committed workforce, a clear market vision, and a loyal consumer base that continues to choose us as their primary sports destination.
Resilience, endurance, and performance were on full display at the Ulala Backyard Ultra, one of the most grueling trail races on the national calendar, where every lap pushes athletic limits.
Managing an event of this scale was an operational and logistical challenge. Our team delivered a high-performance recovery hub for athletes while equipping brand ambassadors with Salomon’s specialized footwear.
This event marks a key strategic milestone: the arrival of Salomon—a global leader in outdoor and trail sports—to Sport Group’s portfolio for Paraguay, Bolivia, and Uruguay.
Bringing Premier Padel to Asunción solidified Paraguay as a focal point on the global stage of the sport. At Sport Group, in strategic partnership with Babolat, we proudly took part in this premier event to advance our vision: bridging high-tech performance and international standards with the local sports ecosystem. Partnering with a world-class circuit reinforces our market standing and drives the ongoing growth of racket sports across the region.
For Sport Group and Asics, being present at MIA 2026 goes far beyond brand visibility. It represents our commitment to supporting high-impact sporting platforms that connect our brands directly with a highly engaged, performance-driven running community.
Beyond gathering thousands of runners across three distances in Asunción, this edition marked a major strategic milestone for us with our athlete @romerfatima claiming victory in the 42K. We remain dedicated to powering events that transcend finish line times and keep the city moving forward.
We want to be local and regional leaders in the distribution, manufacturing and marketing of our brands and products, projecting the company towards new horizons and markets, maximizing profits, with ongoing training and leadership of our team, in the framework of a socially responsible management.
Nicasio Villalba casi Julio César Franco. Fdo. de la Mora., Fernando de la Mora, Paraguay
